Facebook is continually rolling out new features that benefit both marketers and users, and one of my all-time favorite features they gave us is their carousel ads.
Carousel ads don’t cost more than single-image ads with the same objective, but are more dynamic and consistently result in better results. In fact, Facebook reported that on average, campaigns with carousel ads resulted in 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image ads. Carousel ads, which can also be used on Instagram, also frequently yield higher click-through rates. [click to continue…]
Businesses and brands are fully aware of how valuable content marketing is to their brand, and blogging gets most of the attention. While blogging is and should be an essential part of your content marketing strategy, it shouldn’t make up the entire strategy.
There’s a ton of other types of content that often gets overlooked, often to the detriment of the brands neglecting them. We’re going to look at 9 types of content that aren’t blog posts and why they matter to your brand so you can start utilizing them today! [click to continue…]
All businesses and brands (even single member LLCs) are always looking for new methods of connecting with their target audience. They’re also looking for ways to stand out from the competition, and to showcase their industry expertise and knowledge. Quora is an often overlooked marketing source that can help you promote your brand.
For those who haven’t heard of it, Quora is a question-and-answer site where the community of users both ask and answer each others’ questions. It’s a lot like Yahoo Answers, but the answers tend to be a little higher quality. It’s got some great features that can be used for marketing, including the ability to set your areas of expertise and creating a specific profile that links to your site and shares relevant information. As an added bonus, it gives you an extra SEO result when users search for your name on Google, and sending them to your profile that’s showing off your expertise is never a bad thing. [click to continue…]
Today’s world is a busy world, and it’s one that never seems to stop. We’re plugged in to more devices and apps that ever before, giving us more tools to increase our productivity than ever before. While these tools can be helpful, however, there are different habits you can create and actions that you can take to boost productivity without them.
In this post, we’re going to take a look at 4 scientifically backed productivity tips to help busy professionals ramp up their efficiency in the workplace. Let’s get started! [click to continue…]
Businesses everywhere are using social media marketing to connect with new leads, build rapport with existing customers, and showcase their products and brands. Most brands know that they need to post regularly in order to fight organic reach and stay connected with their customers. Their posts, however, aren’t always optimized for engagement, clicks, and off-platform results like conversions.
Sometimes, all it takes to get better results is a little psychology knowledge. In this post, we’re going to look at 5 easy and effective psychology tips to improve your social media posts that will be applicable regardless of your brand’s size, industry, or audience. [click to continue…]
When it comes to graphic design, color plays an important role. In fact, selecting a great color palette is one several graphic design tips we advocate.
But if you’re not a designer, you might be a little low on inspiration.
Not to worry…
In this post, we’ve curated a killer list of resources for color palette inspiration. Now you’ll never run out of colors ever again.
Let’s dive in! [click to continue…]
If you’re managing a Facebook page, you might have noticed that your layout changed sometime in July. That’s because Facebook was experimenting with a few layout variations.
Now it appears that Facebook has finalized the new layout and rolled it out across the board on all business pages. [click to continue…]
I know what many of you might be thinking as soon as you see the headline of this article. “Typical cliche success story about how two guys went from nothing to something overnight.” Am I right? Well, it’s not.
We are, actually just two ordinary guys that decided to learn the principles behind growing an Instagram account and we are here to share some of that knowledge with you.
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You just created an epic piece of content.
It’s 1,000+ words, well researched, and full of visuals. But after you hit the publish button, no one is sharing or linking to it!
Now, you know that in order to gain traction, you need to promote the content. But if you don’t have an email list or a large social media following, where do you even begin?
The answer is email outreach.
Email outreach is a great strategy for promoting your content because you don’t need to rely on a big email list and you don’t need to have serious influence in your space.
In this post, I’ll lay out the exact outreach strategy I used to rank a previous article #2 in Google for my target keyword. [click to continue…]
When it comes to graphic design, fonts play an integral role. But if you’re not a designer, you might be asking yourself:
“What fonts actually go well together?”
Not to worry! In this post, we’ve laid out 50 perfect font combinations that you can use in your designs today. Of course, all fonts mentioned in this post are included in Snappa.
Now before we begin, let’s go over some quick terminology so you can better follow the different font combinations that we outline in this post. [click to continue…]