I’m pretty sure I rolled my eyes the first time I saw a Twitter hashtag show up on my TV. That’ll never catch on, I thought. Fast forward about seven years, and people are actually ending sentences with phrases like “hashtag-I-told-you-so” and “hashtag-sorry-not-sorry.” Despite my initial resentment for them, hashtags have become part of social conversation. They are now essential on platforms like Twitter and Instagram.
Hashtags are an essential part of Instagram marketing. Since Instagram is one of the most popular and high-engaging social sites, that means that understanding Instagram hashtags and how to use them is crucial.
In this complete marketer’s guide to Instagram hashtags, we’re going to look at why they matter, how to create a hashtag campaign, tools to help with hashtag research, best practices, and actual examples of small businesses using Instagram hashtags well. This guide is perfect for social media experts, businesses who haven’t even set up their Instagram profile yet, and everyone in between. [click to continue…]
In today’s design tutorial, we’re going to be creating a graphic that you can use to promote a New Year sale.
Watch the video preview below then follow along this post for step-by-step instructions. [click to continue…]
We all know the importance of images in both social media and content marketing. Visual content is king, and that’s not changing any time soon. Because of this, many businesses are utilizing infographics to distribute information and maintain engagement.
Infographics are one of the most effective ways you can share information in a way that users will respond to. Users can digest infographics quickly, and the strong visual appeal can capture their attention. It makes sense that infographics can get more shares on social media and blog posts on other domains, both of which directly benefit your business. [click to continue…]
Raise your hand if you’ve struggled with Twitter header dimensions.
Even though Twitter has provided guidelines for their header photo size, it’s still ridiculously difficult to get the sizing just right. That’s because Twitter does this funny thing where they chop off part of your cover photo even if you follow the recommended guidelines.
In addition, you also need to worry about how your header photo scales across different screen resolutions.
The good news is we’ve solved this problem and I’m here to help you do the same.
In this article, we’ll cover the in detail what Twitter header size you should be using along with some guidelines to ensure that it displays properly. [click to continue…]
Content is the new form of advertising. It works for fostering customer engagement, as much as it does for carrying out concise product promotion and organic brand exposure. The average reader is starting to get weary of cheap and thin content that only focuses on ad promotions.
As blogging continues to grow, we’re also seeing the rise of alternative content types like infographics, slideshows, and podcasts to name a few.
But here’s the thing…
Your competition is likely doing everything it can to outperform your existing content and any upcoming content you’ve put in your schedule.
So to fight back, we’re covering 5 simple tactics to help produce content with impeccable quality. [click to continue…]
Photography has always been an integral part of design. Unfortunately, we’ve grown accustomed to seeing crappy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but they cost a lot of money!
Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free.
In this post, we’ve curated a list of awesome websites for free stock photos. [click to continue…]
We use social media to connect with new users, build brand recognition, and promote our businesses. A lot of brands put a great deal of effort into getting leads from social media.
Social media marketing often feels like a blackhole when businesses first get started. Many brands don’t even know where to get started when they want to generate more leads. In this post we’re going to look at the most effective, tried-and-true strategies I use to help my clients get more leads from social media. [click to continue…]
Most brands are relentlessly pouring all of their energy and resources into social media marketing. They’re hiring specialists and analysts to help them connect with their target audience with videos, images, posts, and perfectly-used memes. A lot of brands put so much energy into their social media marketing that they seriously neglect their email marketing campaigns.
Email marketing is crucial to a large number of brands, regardless of size or industry. It is the tool most valuable in identifying, nurturing, and converting leads. You can send specific, targeted messages to segmented lists of users. This ensures that they’ll be given the messages most relevant to them exactly at the moment they’re most receptive to them. You can even use segmented lists to run social media ads with highly targeted messages.
In order to benefit from email marketing, however, you first need to build your email list. We know that everyone wants to build their email list fast, so we’re going to go over 6 ways to grow your email list quickly. [click to continue…]
Facebook is continually rolling out new features that benefit both marketers and users, and one of my all-time favorite features they gave us is their carousel ads.
Carousel ads don’t cost more than single-image ads with the same objective, but are more dynamic and consistently result in better results. In fact, Facebook reported that on average, campaigns with carousel ads resulted in 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image ads. Carousel ads, which can also be used on Instagram, also frequently yield higher click-through rates. [click to continue…]
Businesses and brands are fully aware of how valuable content marketing is to their brand, and blogging gets most of the attention. While blogging is and should be an essential part of your content marketing strategy, it shouldn’t make up the entire strategy.
There’s a ton of other types of content that often gets overlooked, often to the detriment of the brands neglecting them. We’re going to look at 9 types of content that aren’t blog posts and why they matter to your brand so you can start utilizing them today! [click to continue…]