If you Google any thought or question that pops into your head, it’s guaranteed that you’ll be met with a seemingly endless number of blog posts in your search results. This is the environment that we’re operating in; it’s oversaturated and filled with the white noise of not-actionable, inaccurate, and boring content. And somehow, we need to not only compete with the great content that’s already out there, but claw our way through the bad stuff, too.
That’s a pretty big task. And it explains why it takes even amazing businesses with great blogs a little while to get things going.
Unfortunately, having great content isn’t enough to generate traffic. We need to put just as much effort into finding readers as we do writing the actual posts. There’s a lot of ways to get more traffic to your site; some methods are more effective—and cost-efficient—than others. I recommend starting with these 7 free ways to increase blog traffic that work regardless of industry. [click to continue…]
Facebook cover photos are a perfect example of how social media marketing is different than just regular social media usage. A great personal cover photo can be anything that we think looks great on profile; our business cover photos need to do much more.
A Page’s Facebook cover photo needs to be branded and represent our business. It’s also must be high-quality and perfectly optimized for display; this means knowing the perfect Facebook cover photo size.
This post is going to take a look at the perfect Facebook cover photo size and best cover photo practices to help your images represent your business exactly how you want [click to continue…]
I’m pretty sure I rolled my eyes the first time I saw a Twitter hashtag show up on my TV. That’ll never catch on, I thought. Fast forward about seven years, and people are actually ending sentences with phrases like “hashtag-I-told-you-so” and “hashtag-sorry-not-sorry.” Despite my initial resentment for them, hashtags have become part of social conversation. They are now essential on platforms like Twitter and Instagram.
Hashtags are an essential part of Instagram marketing. Since Instagram is one of the most popular and high-engaging social sites, that means that understanding Instagram hashtags and how to use them is crucial.
In this complete marketer’s guide to Instagram hashtags, we’re going to look at why they matter, how to create a hashtag campaign, tools to help with hashtag research, best practices, and actual examples of small businesses using Instagram hashtags well. This guide is perfect for social media experts, businesses who haven’t even set up their Instagram profile yet, and everyone in between. [click to continue…]
In today’s design tutorial, we’re going to be creating a graphic that you can use to promote a New Year sale.
Watch the video preview below then follow along this post for step-by-step instructions. [click to continue…]
We all know the importance of images in both social media and content marketing. Visual content is king, and that’s not changing any time soon. Because of this, many businesses are utilizing infographics to distribute information and maintain engagement.
Infographics are one of the most effective ways you can share information in a way that users will respond to. Users can digest infographics quickly, and the strong visual appeal can capture their attention. It makes sense that infographics can get more shares on social media and blog posts on other domains, both of which directly benefit your business. [click to continue…]
If you’ve ever struggled with Twitter header dimensions you’re not alone…
Even though Twitter has provided guidelines for their header photo size, it’s still ridiculously difficult to get the sizing just right. That’s because Twitter does this funny thing where they chop off part of your cover photo even if you follow the recommended guidelines.
In addition, you also need to worry about how your header photo scales across different screen resolutions.
The good news is we’ve solved this problem and I’m here to help you do the same.
In this article, we’ll cover in detail what Twitter header size you should be using along with some guidelines to ensure that it displays properly. [click to continue…]
Content is the new form of advertising. It works for fostering customer engagement, as much as it does for carrying out concise product promotion and organic brand exposure. The average reader is starting to get weary of cheap and thin content that only focuses on ad promotions.
As blogging continues to grow, we’re also seeing the rise of alternative content types like infographics, slideshows, and podcasts to name a few.
But here’s the thing…
Your competition is likely doing everything it can to outperform your existing content and any upcoming content you’ve put in your schedule.
So to fight back, we’re covering 5 simple tactics to help produce content with impeccable quality. [click to continue…]
Photography has always been an integral part of design. Unfortunately, we’ve grown accustomed to seeing crappy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but they cost a lot of money!
Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free!
In this post, we’ve curated a list of awesome websites for free stock photos. [click to continue…]
We use social media to connect with new users, build brand recognition, and promote our businesses. A lot of brands put a great deal of effort into getting leads from social media.
Social media marketing often feels like a blackhole when businesses first get started. Many brands don’t even know where to get started when they want to generate more leads. In this post we’re going to look at the most effective, tried-and-true strategies I use to help my clients get more leads from social media. [click to continue…]
Most brands are relentlessly pouring all of their energy and resources into social media marketing. They’re hiring specialists and analysts to help them connect with their target audience with videos, images, posts, and perfectly-used memes. A lot of brands put so much energy into their social media marketing that they seriously neglect their email marketing campaigns.
Email marketing is crucial to a large number of brands, regardless of size or industry. It is the tool most valuable in identifying, nurturing, and converting leads. You can send specific, targeted messages to segmented lists of users. This ensures that they’ll be given the messages most relevant to them exactly at the moment they’re most receptive to them. You can even use segmented lists to run social media ads with highly targeted messages.
In order to benefit from email marketing, however, you first need to build your email list. We know that everyone wants to build their email list fast, so we’re going to go over 6 ways to grow your email list quickly. [click to continue…]